Magpul was founded in 1999 with the intent of developing a simple device to aid in the manipulation of rifle magazines while reloading under stress. The company's name comes from this original product called the Magpul®. Over the last decade Magpul has continued to grow and develop using much the same mission and process with a focus on innovation, simplicity, and efficiency. From the onset of every project, Magpul uses a list of mission-driven requirements to dictate design, material construction, and manufacturing methods that will be most efficient without sacrificing quality or performance. The goal of the design itself is to be both simple and intuitive. By incorporating ergonomic considerations, a proper user interface, and subtle visual and tactile features, the product itself should actually instruct the user about its operation and function. Although every Magpul product comes with clear, concise installation and usage instructions, the aim is to design products so self-explanatory that instructions become unnecessary. Magpul builds for the real world, so every item is built to fill a particular mission, and is designed around a unique set of cost, performance, and timeline considerations. The styling of a product follows these mission-driven parameters, and ties the functional piece into a design that can be efficiently produced.